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BUS237 CH.9
| Term | Definition |
|---|---|
| E-commerce | buying or selling goods over computer networks |
| problem of e-commerce | - not easy to set up - need to consider impact on operations and order fulfillment - security implications |
| merchant companies | - take title to the goods they sell - three types: B2C, B2B, B2G |
| merchant companies: Business to Consumer (B2C) | - sales btw supplier and retail customer - typically provides web-based application |
| merchant companies: Business to Business (B2B) | - sales btw companies - suppliers -> manufactures -> distributors -> retailers |
| merchant companies: Business to Government (B2G) | - sales btw companies and government organizations |
| non-merchant companies | - selling goods without every taking title of the goods - selling services that are provided by others |
| examples of non-merchant companies | - e-commerce auctions (ebay) - clearing house - electronic exchanges |
| clearing house | :matches buyer and seller -> takes payment from buyer -> transfers payment -> arrange delivery |
| electronic exchanges | sellers offer goods at a certain price -> buyer make offers -> system match buyers and sellers (take commission) |
| benefits of E-commerce | - greater market efficiency (disintermediation) - increased flow of information on price and terms - produces information about price elasticity - overcome geographical limitations - gain new customers - open 24/7 - locate unique products faster |
| disintermediation | -removal of intermediaries between parties (manufacturer to consumer) - higher revenues for manufacturers and lower consumer prices |
| price elasticity | how much demand rises or falls with change in price |
| Issues of E-commerce | - channel conflict - price conflict - logistics expense - customer service expense - show rooming - taxation |
| social networking | process by which individuals use relationship to communicate with others in a social netowork |
| physical capital | investment of resources for future profit |
| human capital | investment in human knowledge and skills for future profit |
| social capital | the investment in social relations with the expectation of returns in the marketplace |
| social capital adds values in 4 ways | - information - influence - social credentials - personal reinforcement |
| how to measure value of social capital | - number of relationship - strength of relationship - resources controlled by those related |
| strong relationship | create the most social capital |
| weak relationship | contribute the most to the growth of social networks |
| weak tie | the ppl you know the least but they contribute the most to your netowork |
| customer loyalty | the need to retain customers (and attract new ones) |
| how does IS help social networking | - improved search capabilities - use systems to keep track of friends - network effect: as network grows, value of such network increase |
| web 2.0 | - websites that allow users to dynamically interact with it - able to add User Generated Content (UGC) - enable Software as a Service (SaaS) - increase values by collecting user info - organic user interfaces and mashups - participation and ownership |
| Examples of User Generated Content (UGC) | - information - blog - comments - user reviews - photos - wikis |
| Software as a Service (SaaS) | - google, amazon.com, ebay - dont sell software licenses, provide software as a serivce - dont need installation |
| web 2.0: organic user interfaces and mashups | - interface -> tool bar in all office programs - mashup -> two or more websites combined for single user experience |
Created by:
sky58658
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