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MP Unit 6, 7,8 Bingo
Using the terms from 6 & 7 Bingo review game
| Question | Answer |
|---|---|
| price discrimination | offering one customer one price for a product and another customer a different price for the same product in a similar situation |
| mark up | when re-sellers add an amount to their cost in order to arrive at a price |
| mark down | the actual amount of a price reduction expressed in dollars of a percentage |
| prestige pricing | employs higher than average prices to suggest exclusiveness, status or quality |
| loss leader | an item priced at cost or below cost to attract customers |
| bundle pricing | a pricing technique in which a company offers several complementary products i a package that is sold at a single price |
| personal selling | any form of direct contact between a salesperson and a customer |
| greeting | Jon walks into Best Buy in order to purchase a tV. The salesperson says "Welcome to Best Buy". What type of approach method is the salesperson using? |
| merchandise | Jordan visits her local Dick's Sporting goods store to purchase new volleyball clothes. The sales person approaches and mentions that the track warm up suits Jordan is looking at are currently on sale. Which type of approach is the sales person using? |
| objections | Deondre and Jermaine are selling T-shirts in the cafeteria. some of the students are saying the prices are too high. These hesitations are examples of .... |
| closing the sale | Danielle has been looking at new cars for graduation. She just finished her test drive and the salesperson asks "what do you think about this car?" "would you like to make an offer?" which part of the selling process does this represent? |
| suggestion selling | after purchasing her new eye shadow, the sales person asked Jana if she was also interested in purchasing some blush. Which part of the selling process does this represent? |
| customer relationship building | customer loyalty plans, coupons, and rewards programs are all examples of things related to which of the following steps in the selling process? |
| Advertising | any form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor or company |
| direct marketing | advertising or promotions that are sent directly to a target group of customers through the mail or email |
| headline | which part of the print advertisement is used to gain attention of the audience and get them to look more closely at the selling message and the picture? |
| promotional mix | the mix of promotional elements used by a company to create awareness, persuade customers to do something, or to increase sales |
| print media | this type of advertising media involves the use of newspapers, magazines, direct mail, and signs |
| press release | A news article that is sent by a business or organization to media outlets in order to promote an event, person, business or product. |
| public relations | A form of non-paid advertising used to create a favorable impression or to promote a person, business, or product using the media. |
| sales promotion | Marketing activities that are used to stimulate purchasing and sales for a product or service. |
| the selling process | ANPOCS is an acronym used to help remember the---- |
| to help buyers make satisfying buying decisions | One important goal of selling involves: |
| price | the value in money placed on a good or service |
Created by:
janice ritchey
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