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EOPA TUshery2
Term | Definition |
---|---|
Ledgers | books in which financial records are written |
Accounts Payable | money an organization owes to its vendors and suppliers |
Account Taxes | taxes built up over time, unpaid taxes |
Risk Taking | bearing the uncertainties that are part of the marketing process |
Shopping Goods | items purchased after comparing prices and features |
Industrial Goods | physical products purchased by companies to produce other products |
Marketing Mix | the blending of four marketing elements- product, distribution, price and promotion |
Technical Skills | skills that involve the ability to perform tasks in a specific discipline or department |
Working Capital | the difference between current assets and current liabilitiesP |
Profitability Ratio | measure the company's ability to generate profits |