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EOPA KLOVE2
Entrepreneurship Pathway
Question | Answer |
---|---|
growth stage | the product life cycle stage in which sales rise rapidly |
decline stage | the product life-cycle stage in which a product's sales decline |
industrial goods | physical products purchases by companies to produce other products |
consumer goods | goods ( as food or clothing) intended for direct use of consumption |
maturity stage | the product life cycle stage in which sales peak and then increase at a slower rate or start to decline |
introduction stage | the product life-cycle stage in which the new product is first distributed and made available for purchase |
product life cycle | four stages that product goes through over its : introduction , growth , maturity and decline |
marketing concept | idea that the social and economic justifications |
customer oriented | describes a firm in which all decisions are made with a conscious awareness of their effect on the customer |
sales oriented | companies emphasized widespread distribution and promotion in order to sell products and services |