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Public Relations

Review of Public Relations terms and concepts.

TermDefinition
Public Relations The element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance.
Product Placement A public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine/newspaper, video game, book, or commercial for another product; on the Internet; or special events.
Sponsorship A PR strategy in which a company spends money to support an issue, cause, or event that is consistent with corporate objectives, such as improving brand awareness or enhancing corporate image.
Press Relations Placing positive, newsworthy information in the news media to attract attention to a product, service or person associated with the firm or institution.
Product Publicity Publicizing specific products or services.
Corporate Communication Creating internal and external messages to promote a positive image of the firm or institution.
Public Affairs Building and maintaining national or local community relations.
Lobbying Influencing legislators and government officials to promote or defeat legislation and regulation.
Crisis Management Responding to unfavorable publicity or a negative event.
Publicity May or may not originate with the company. Can be positive or negative.
Created by: knkeller
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