Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Social Media
Business Tech I
| Term | Definition |
|---|---|
| Social media | Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text-based communication. |
| Social media marketer | Someone who uses the power of social media to converse with actual and prospective customers, all with the goal of bolstering a company’s brand and selling more product. |
| Spam | Unwanted email solicitations from companies. |
| Marketing campaign | The methods and strategies a company uses to promote a product, service, or event. |
| Brand recognition | The general awareness of a particular brand among the general population. |
| Brand reputation | How a brand is perceived in the marketplace. |
| Contextual advertising | Advertising targeted to online users based upon their self-reported preferences. |
| Viral marketing | In the context of social media marketing, viral marketing is using consumers to share an organization’s message with their friends and family using social media. A band’s music video that is shared widely on Facebook is an example. |
| Authenticity | An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch. |
Created by:
millymia01
Popular Business sets