Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Knowledge Matters

Lessons7-10

TermDefinition
Media planner People who plot marketing strategies for events or products.
New media People who plot marketing strategies for events or products.
Media: In advertising, media describes avenues for communicating a message. The most common forms of media are TV, newspapers, radio, and the Internet.
Traditional media: The different avenues through which a business can reach its potential customers, excluding the Internet. Examples include broadcast TV, cable TV, radio, and newspapers.
New media The Internet and mobile devices such as smartphones.
Social media A subset of new media that facilitates two-way interactions between a band or team and its fans. Popular social media websites and mobile apps include Twitter and Facebook.
Awareness Awareness is measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence.
Demographics The basic characteristics of a population segment, such as gender, age, and income.
Social media Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text-based communication
Social media marketer Unwanted email solicitations from companies.
Spam Unwanted email solicitations from companies.
Marketing campaign The methods and strategies a company uses to promote a product, service, or event.
Brand recognition The general awareness of a particular brand among the general population
Brand reputation How a brand is perceived in the marketplace.
Contextual advertising Advertising targeted to online users based upon their self-reported preferences.
Viral marketing In the context of social media marketing, viral marketing is using consumers to share an organization’s message with their friends and family using social media. A band’s music video that is shared widely on Facebook is an example.
Authenticity An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch.
Opening act The first band to perform at a venue on a given night. This band is usually newer and less known than the headlining band.
Headliner The main band to perform at a stadium on a given night.
Stadium manager: The individual who manages the stadium and works with promoters and others to bring profitable events to the stadium.
Promoter The individual or company who brings acts to major stadiums.
Created by: 269320
Popular Accounting sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards