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MATRIZ SWOT - FOFA

MATRIZ SWOT

QuestionAnswer
VARIÁVEIS INTERNAS FORÇAS E FRAQUEZAS - CONTROLÁVEL
VARIÁVEIS EXTERNAS OPORTUNIDADES E AMEAÇAS - FORA DE CONTROLE
O QUE PODE INDICAR POSITÇAO AUTAL DA EMPRESA E ANTECIPAR FUTURO
ANALISE (MATRIZ) CRUZADA - AÇÃO quatro quadrantes, de forma que se obtenha um moldura que permita delinear estratégias importantes para o futuro da empresa/instituição.
Pontos fortes x Oportunidades estratégia ofensiva / desenvolvimento das vantagens competitivas;
Pontos fortes x Ameaças estratégia de confronto para modifcação do ambiente a favor da empresa
Pontos fracos x Oportunidades estratégia de reforço para poder aproveitar melhor as oportunidades;
Pontos fracos x Ameaças estratégia defensiva com possíveis modifca- ções profundas para proteger a empresa.
Created by: Helder
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