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Business - Ch 15

The Marketing Mix

TermDefinition
Marketing Mix Product, price, place, promotion.
Branding Selling a product/service under a well-known name.
Logo Symbol/design used by a business to identify its products.
Promotion Methods used by a business to make customers aware of a product or service.
Advertising How a business communicates information to consumers to encourage them to buy.
Informative Advertising Provides information about a product or service to the consumer.
Persuasive Advertising Aims to convince consumers to buy the product or service.
Competitive Advertising Aims to show that a brand's product or service is better than its competitors.
Generic Advertising Promotes product categories rather than particular brands.
Digital Marketing The promotion of goods and services using digital media.
Sales Promotion Short-term measures used to increase sales of a product or service.
Public Relations Promotes a positive image of a business to the public.
Created by: leahddoherty
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