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Review questions
| Question | Answer |
|---|---|
| After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? | Product or service management |
| Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package? | Product management |
| What is one advantage of observational research? | The researcher can read body language. |
| Validity of a search result is: | the degree to which the results are accurate. |
| elect the best phrase that describes how research was conducted by students before the inception of the Internet. | Students visited libraries to use reference material and periodicals for their papers. |
| If a company purchases survey results, this is called: | secondary research. |
| Which is the overall reason that marketing strategies are designed and implemented? | Achieving planned goals |
| When conducting research, a student should: | use multiple search engines. |
| A Web crawler is: | an Internet bot that browses the Web to find and file information. |
| Which is one way that many businesses use the marketing information contained in sales reports? | To improve the effectiveness of salespeople |
| By monitoring its sales and its customers’ buying habits, what is a business often able to identify? | Popular products |
| XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads? | Product popularity |
| Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? | Quarterly inventory status |
| Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer’s needs. Carol always attempts to close a sale at all costs. Who is most likely to be the more successful salesperson? | Joe because he will get more repeat business |
| Which is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers? | Call to make sure the products are satisfactory |
| Which type of information should employees be able to locate in their company’s employee handbook? | The use of company property |
| Which type of information concerning policies and procedures do employees often extract from an internal business report? | New personnel regulations |
| Which is an internal factor that affects the selling policies of a business? | Financial resources |
| What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item? | Follow the business’s selling policies |
| What is a purpose of warranties and guarantees? | To protect the producer and the seller |
| Any business that transports goods across state lines must comply with standards set by which group? Standard(s) | Government agencies |
| Why do many professional organizations develop standards for their members to follow? Standard(s) | To promote product safety |
| Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled? | Implied |
| When products are graded by nongovernmental agencies, the grading is considered to be which category? | Voluntary |
| When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing? | Making a brand promise |
Created by:
spencerd466
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