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MaWD Unit 1 Vocab
Lessons 1.01 & 1.02- Understand Design
| Term | Definition |
|---|---|
| Serif | Characters have strokes at the tips of the letters |
| Sans Serif | Characters do not have strokes at the tips of the letters |
| Ornamental | Used for decoration to catch the eye |
| Script | Appear to have been written by hand |
| Symbol | Uses symbols for characters |
| Font | specific size, weight, and style applied to a character |
| Monospaced | Each character takes up the same amount of horizontal space |
| Proportional | Each character takes up a varied amount of horizontal space |
| Business Card | small card printed with one's name, professional occupation, company position, business address, and other contact information |
| Letterhead | a printed heading on stationery stating a person's or organization's name and address |
| Flyer | a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes |
| Brochure | informational pamphlet usually folded into sections |
| Newsletter | a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| Advertisement | a notice or announcement in a public medium promoting a product, service, or event |
| Magazine Layout | the arrangement of graphics and copy in a magazine |
| Infographic | graphical representation of information or data intended to present complex information quickly and clearly |
| Graphics | used to convey meaning and add appeal |
| Bleed | a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page |
| Caption | used to identify an illustration or graphic |
| Dropped cap | an enlarged character at the beginning of a paragraph used to grab the reader’s attention |
| Pull-quote | a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
| End mark | a symbol, such as a wingding, that indicates the end of an article |
| Nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto |
| Main Heading | title of the article, usually set in a larger font |
| Subheadings | subtitles, usually set in a smaller font than the title; can be used to break up body copy |
| Byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article |
| Kicker | words positioned above a headline, usually as a lead-in or teaser |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| Running headlines and footers | headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader |
| Body | the bulk of text in the publication, such as articles and news items |
| Jumpline | line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
Created by:
meechaj
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