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Lesson 1.01
Vocabulary
| Term | Definition |
|---|---|
| Typography | the style and appearance of printed matter. |
| Typeface | a particular design of type. |
| Serif | a slight projection finishing off a stroke of a letter in certain typefaces. |
| Sans Serif | a style of type without serifs. |
| Ornamental | A decorative font |
| Script | printed type imitating handwriting. |
| Symbol | a mark or character used as a conventional representation of an object, function, or process, e.g., the letter or letters standing for a chemical element or a character in musical notation. |
| Font | a set of type of one particular face and size. |
| Monospaced | a font whose letters and characters each occupy the same amount of horizontal space |
| proportional | corresponding in size or amount to something else. |
| visual Hierarchy | the order in which a user processes information on a page |
| Text Size | the size of text characters, measured in units called points |
| Text Style | The way text looks |
| Leading | The amount of vertical space between lines of text. |
| Kerning | he process of adjusting the spacing between characters in a proportional font |
| Tracking | Letter spacing |
| Lines | |
| positive space | the main focus of a picture |
| Negative Space | the background |
| Shapes | A shape is a figure or surface area enclosed by a boundary. |
| Geometric | characterized by or decorated with regular lines and shapes. |
| Organic | characterized by continuous or natural development. |
| Form | the visible shape or configuration of something. |
| Mass | a coherent, typically large body of matter with no definite shape. |
| Texture | the feel, appearance, or consistency of a surface or a substance. |
| Color | the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light. |
| Calming colors | colors that can bring a calming vibe |
| Exciting colors | colors that bring an exciting emotion. |
| Neutral colors | colors that bring no emotion. |
| color harmony | combining colors in a fashion that is harmonious to the eye |
| Color palette | a range of colors |
| Complementary color scheme | Colors that are opposite each other on the color wheel |
| Analogous color scheme | Analogous colors are groups of three colors that are next to each other on the color wheel |
| Monochromatic scheme | all the colors of a single hue |
| Hue | a color or shade. |
| Value | the relative degree of lightness or darkness of a particular color. |
| tint | a shade or variety of color. |
| shade | a color, especially with regard to how light or dark it is or as distinguished from one nearly like it. |
| Saturation | the intensity of color in an image |
| Balance | the global adjustment of the intensities of the colors |
| Symmetrical | made up of exactly similar parts facing each other or around an axis; showing symmetry. |
| Asymmetrical | having parts that fail to correspond to one another in shape, size, or arrangement; lacking symmetry. |
| Radial | of or arranged like rays or the radii of a circle; diverging in lines from a common center. |
| Contrast | the state of being strikingly different from something else, typically something in juxtaposition or close association. |
| Unity/Harmony | All design elements are consistent with each other. |
| Scale/proportion | How big a shape is |
| Dominance/Emphasis | an area or object within the artwork that draws attention and becomes a focal point |
| Grids | used to control the proportions |
| Rule of Thirds | an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections |
| Optical Center | the place where a viewer's eye spends most of its time |
| z-pattern | traces the route the human eye travels when they read — left to right, top to bottom |
| Infographics | Graphical representation of data or information intended to present complex information quickly and clearly. |
Created by:
chrisdeviv
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