Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MAWD Vocab
Lesson 1.01 Vocab Words
| Question | Answer |
|---|---|
| Typography | The style, arrangement, and appearance of text |
| Typeface | The basic design of a character |
| Serif | The ends of each character do have attributes |
| Sans Serif | The ends of each character do not have attributes |
| Ornamental | Designed strictly to catch the eye |
| Script | Appear to have been written by hand |
| Symbol | Convey a message without importing a graphic |
| Font | The specific size, weight and style applied to a typeface |
| Monospaced | Each character takes up the same amount of horizontal space |
| Proportional | The amount of horizontal space each character takes up varies |
| Visual Hierarchy | Headings formatted differently than body text. Font choice should be limited to 2 or 3 fonts |
| Text Size | The vertical height of a character |
| Text Style | The design of the font |
| Leading | Vertical spacing between pairs of letters |
| Kearning | Horizontal spacing between pairs of letters |
| Tracking | Horizontal spacing between all the characters in a large block of text |
| Lines | Can be any size, shape, texture, pattern or direction. Can be straight or curved. Can organize, create movement, connect, separate, provide texture, convey a mood or emotion, define shapes, provide emphasis, and provide a frame |
| Positive Space | Length, width, and depth of objects |
| Negative Space | “white space” – the distance between objects, necessary to avoid clutter; gives a design breathing room. Improves readability |
| Shapes | 2-dimensional space. Enhances a publication. |
| Geometric | Triangles, squares, circles |
| Organic | Natural or man-made shapes: leaves flowers cars |
| Form | 3-dimensional space added to objects by the addition of shadows, tone, or color transitions |
| Mass | The size or amount of space taken up by an element, used for emphasis |
| Texture | Used to convey a sense of touch or feel |
| Color | Evokes emotion and sets tone or mood. Can add or detract, can create movement and lead the eye |
| Calming Colors | Blue, green, violet |
| Exciting Colors | Red, orange, yellow |
| Neutral Colors | Beige, ivory, taupe, black, gray, white |
| Color Harmony | Create harmony by choosing pleasing color combinations from a color palette |
| Color Palette | A chart with multiple colors on it |
Created by:
Hallerm
Popular Business sets