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marketing

TermDefinition
marketing Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.
marketing mix a combination of factors that can be controlled by a company to influence consumers to purchase its products.
fictions of marketing Typical marketing function types within a larger business might include performing market research, producing a marketing plan, and product development.
situation Analysis Situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.
marketing concept The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept.
customer a person or organization that buys goods or services from a store or business
target marketing A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.
Market Segmentation Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.
demographic relating to the structure of populations.
Geographic based on or derived from the physical features of an area.
Psycho graphics is a qualitative methodology used to describe consumers on psychological attributes.
Created by: evan moore
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