Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

unit 1 vocabulary

TermDefinition
Marketing: is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing mix: The mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market. "Four Ps"- price, product, promotion, and place (or distribution).
Functions of Marketing: Distribution, Financing, Marketing Information Management, Pricing, Product/Service management, Promotion, and Selling.
Situation analysis: The systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies. Also, known as swot.
Marketing Concept - The idea that you must satisfy a customer’s needs and wants in order to make a profit.
Customer - The actual or prospective purchaser of products or services
Target Market - The particular segment of a total population on which a business focuses its expertise to satisfy that sub market in order to accomplish its profit objectives
Market Segmentation - The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs.
Demographic - The study of total size, sex, territorial distribution, age, composition, and other characteristics of human populations.
Geographic - Market segmentation based on where your target market lives. Includes: local markets, regional markets, national markets, and global markets.
Psycho graphic - The process of dividing markets into segments on the basis of consumer life styles, attitudes, behavior, and drives. Also can include values, activities and interest.
Created by: danbal169
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards