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Marketing Exam

7 Functions of Marketing & Marketing Mix

TermDefinition
False Marketing Mix and the 4 P's are totally different things
4 How many P's of marketing are there?
7 How many functions of marketing are there?
Age, race, gender What is an example of demographics?
Beliefs, opinion What is an example of pyschographics?
Location of customers What is the prime of example of geographics?
Market Concept (blank) is a belief or philosophy of marketing
Product Which P of marketing mix chooses a product to make or sell?
Price Which P in the marketing mix determines what is the exchange of the product?
Place Which P of marketing mix determines how to get the product to the customer?
Promotion Which P of marketing mix relates to advertising, personal selling, and publicity of a product?
Target Market What is it called when a group is trying to sell their product to a specific group of people?
True Market markets are specific
Promotion What is Mrs. Ziebart's favorite P of marketing mix?
Product Service Management What function of marketing deals with updating products to improve the product?
Created by: Myles2418
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