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Próiseas Forbartha

Céimeanna

TermDefinition
Céim 1: Giniúint Smaointe (Idea Generation) Ní mór do ghnólachtaí (nó daoine aonair) teacht suas le roinnt smaointe ar dtús ag úsáid Foinsí Inmheánacha agus Seachtracha. Liostáilítear na smaointe seo mar smaointe féideartha gnó/tairge. D'fhéadfaidís a theacht as tobsmaointeoireacht.
Céim 2: Scagadh Táirge (Product Screening) 'Scagadh' ar an smaoineamh ag a bhfuil seans is fearr oibriú, agus seachnaítear cur amú ama is airgid. Déantar anailís ar na smaointe agus faightear réidh leis na cinn laga ag an gcéim is luaithe. Déantar anailís LLDB ar na cinn a bhfuil cumas iontu.
Céim 3: Forbairt ar Choincheapa (Concept Development) Forbraítear coincheap an táirge/na seirbhíse le fáil amach cén chaoi a n-oibreoidh an táirge ceart le go dtiocfadh le riachtanais na dtomhaltóirí. Ba chóir ag an bpointe seo go leagfaí síos níos soiléire tréithe an táirge.
Céim 4: Staidéar Féidearthachta (Feasibility Study) 1. Féidearthacht Táirgeachta (Production Feasibility) 2. Féidearthacht Airgeadais (Financial Feasibility) 3. Féidearthacht Tráchtála (Commercial Feasibility) 4. Anailís Meá ar Mheá (Break-Even Analysis)
Céim 5: Forbairt Fréamhshamhlacha (Prototype Development0 -> Is féidir Ábhair agus Próisis a scrúdú agus a fheabhsú más gá sin -> Is féidir Costais Táirgeachta a mheas -> Is féidir an táirge a thástáil don mhargadh -> Is féidir an táirge a fheabhsú ó thaobh praiticiúlacht agus cuma.
Céim 6: Margaíocht Tástála (Test Market)
Created by: nathankearney
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