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Cur chun cinn.

Fógraíocht

TermDefinition
Fógraíocht Seo é an caidreamh díreah leis an spriocmhargadh, agus féachtar de ghnáth le hiad a mhealladh leis an táírge a cheannach. Déantar é trí chineálacha éagsúla meán, m.sh. teilifís, nuachtáin, raidió.
Na Feidhmeann atá ag fógraíocht. 1. Le heolas a thabhairt faoin táirge. 2. Le feasacht a chruthú faoin táirge i measc an spriocmhargadh. 3. Le tomhaltóirí a mhealladh leis an táírge a cheannach. 4. Le cur i gcuimhne do thomhaltóirí faoin táirge.
Cúpla feidhm eile 5. Le dul in iomaíocht le soláthróirí eile ag a bhfuil táirgí mar é. 6. Le Muinín a chruthú sa táirge.
Cineálacha mean fógraíochta Na meáin Chraolta 1. An Teilifís 2. Raidió 3. Pictiúrlann 4. Idirlíon 5. Focal Béil
Na meáin Chlóite 1. Nuachtáin 2. Meáin Taispeána 3. Irisleabhair 4. Post Díreach
An Feachtas Fógraíochta 1. Anailís 2. Pleanáil 3. Feidhmigh 4. Athbhreithniú
Eitic Fógraíochta Is iad na príomhghnéithe a bhaineann le fógraíocht ná: 1. Fógraí ionsaitheacha 2. Ag díriú ar leanaí 3. Táirgí dainséarach
Tá Srianta fógraíochta agus eitice á rialú ag: 1. Údarás Caighdeáin Fógraíochta na héireann 2. Oifig an Stiúrthóra um Ghnothaí Tomhaltóirí 3. Rialachán Rialtais
céard é cur cunn cinn diolachain? airionn sé seo cinealacha éagsula gniomhachtai a bhfuil sé mar aidhm leo an meid earraí nó seirbhisí a dhíoltar a mheadú
Samplaí le cur cunn cinn diolachain ceannaigh ceann faigh ceann in aisce,cúpón praghasghearrtha,bronntanais in Aisce.
Created by: Daramoylan
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