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1.2
| Term | Definition |
|---|---|
| Sales Associate | ~Where you start your career ~Frontline representative of any retail business ~Greet Customers ~Listen to customer's needs ~Show products to customers ~Ring up the sale, Package the merchandise |
| No two customers are alike-6 types of customers | ~Innovative customer ~Comparison Shopper ~Impulse buyer ~Follower ~Diverse Shopper ~Recreational Shopper |
| Innovative Customer | ~Wants to be the first to purchase the latest fashion or technology ~Trendsetters |
| Comparison Shopper | ~Spends time checking out products through advertisements, visiting different stores, or searching the internet for the best price or deal ~Likely to return the item and purchase it at another store to get the best deal. |
| Impulse Buyer | ~Makes quick purchase decisions ~Items are fairly inexpensive |
| Follower | ~Usually waits to see the latest trends will be ~Reluctant to try new products until friends do ~Look to established brands that they trust or have previously purchased |
| Diverse Shopper | ~Shopper is hard to predict or understand ~Shops at many different places, not influenced by any one store |
| Recreation Shopper | ~Shops for fun ~often not looking for anything in particular ~Enjoys walking through stores, trying on clothes, testing new appliances, learning about new product ~Enjoys walking through stores, trying on clothes, testing new |
| Five Stage Decision Making | ~ Need Recognition ~Information Search ~Evaluation Of Alternatives ~ Purchase ~Post-Purchase Evaluation |
| Need Recognition | ~The customer's recognition that some product or service may solve the identified problem and comparing |
| Information Search | ~ determining which goods or services will help solve the identified problem and comparing the available alternatives. |
| Evaluation of Alternatives | ~ Having enough information to select from alternatives, the customer will mentally rank the alternatives based on his established criteria and decide which product to purchase. |
| Purchase | ~ The customer now decides where to buy the selected product |
| Post-Purchase Evaluation | ~ The customer will review how he/she felt about the process and product |
Created by:
haylie.langley
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