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POBF Lesson 1.01

Vocab for lesson 1.01

TermDefinition
Abbreviation A shorter form of a word or phrase
Active A customer makes a purchase within a specified period of time
Aggressive Communication Style A method of expressing needs and desires that does not take into account the welfare of others
Analyzers A person or device that analyses given data
Analyzers' Non-verbal Behaviors Cautious, logical thinkers, soft spoken, monotone voice, limited eye contact, limited facial expressions
Assertive Communication Style The ability to express positive and negative ideas and feelings in an open, honest and direct way
Brainstorming Group discussion to produce ideas or solve problems
Collaborators Easy going people and are easy to convince
Collaborators' Non-verbal Behaviors Appear relaxed, ask a lot of questions, have a win-win attitude, hesitant to make decisions and highly emotional with an expressive tone
Constructive Criticism The process of offering valid and well-reasoned opinions about the work of others, usually involving both positive and negative comments, in a friendly manner rather than an oppositional one
Controllers People that take charge and are hard to convince
Controllers' Non-verbal Behaviors Direct, prefer to be in control, sense of urgency, louder volume and express limited to no emotion
Criticism The expression of disapproval of someone or something based on perceived faults or mistakes
Customer A person or organization that buys goods or services from a store or business
Customer Relations The relationships that a business has with its customers and the way in which it treats them
Defensive A manner of actions that protect someone or something
Detached Something or someone who stands apart from a greater whole
Enunciate Say or pronounce clearly
Etiquette The customary code of polite behavior in society or among members of a particular profession or group
Formative Evaluation Ensures that an activity program is appropriate
Impact Evaluation Measure program effectiveness in the target audience
Involved Cause a person or group to experience or participate in an activity or situation
Need (Target Audience) Know what they need to hear
Non-verbal Facial expressions, body language, and posture
Objective A thing aimed at or sought
Passive Accepting or allowing what happens or what others do, without active response or resistance
Passive Aggressive Communication Style Someone who indirectly make sure that others are aware of their needs, desires and opinions and give little or no thought to others
Passive Communication Style Someone who does not express their needs, desires and opinions directly and they put others' needs above their own
Process Evaluation Measures effort and the direct outputs of programs/interventions - what and how much was accomplished. Examines the process of implementing the communication program/intervention and determines whether it is operating as planned
Professional Relating to or connected with a profession
Reflection Serious thought or consideration upon a past event
Research (Target Audience) Know your target audience
Socializers Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.
Socializers' Non-verbal Behaviors Outspoken, quick to make a decision, assertive, fast talker, express how they're feeling through gestures, facial expressions and tone
Specificity (Target Audience) Allows you to talk to more than one group
Strategy (Target Audience) Helps connect to your target audience
Sympathize Agree with a sentiment or opinion
Target Audience A particular group at which a film, book, advertising campaign, etc., is aimed
Verbal Sounds, languages, and a tone of voice
Created by: bcwitherell
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