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MaWD 1.02

Understand Digital Communication Products

TermDefinition
Graphic Used to convey meaning and add appeal
Bleed A print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page.
Caption Used to identify an illustration or graphic
Dropped Cap An enlarged character at the beginning of a paragraph used to grab the reader's attention
Pull Quote A small section of text "pulled and quoted" in a larger font size; used to draw attention.
Sidebar A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text.
End Mark A symbol. such as a wingding, that indicates the end of an article
Nameplate Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto
Main Heading Title of the article, usually set in a larger font
Subheading Subtitles, usually set in a smaller font that the title; can be used to break up body copy
Byline Name of author or contributor of photo or article, usually placed just below the headline or photo at the beginning or end of the article.
Kicker Words positioned above a headline, usually as a lead-in or teaser
Deck Placed between a headline and an article to provide a segue between the headline and the body of the article
Body The bulk of text in the publication, such as articles and news items
Jumpline Line at the end of a continuing article that tells readers which page to refer to for the rest of the article.
Running Header/Footer The text that appears in the top and bottom margins of each page to help with navigation through the paginated document.
Created by: JoeStellman
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