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MAWD 1.02

Understand digital communication products

QuestionAnswer
Graphic Used to convey meaning and add appeal
Bleed A print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the paper
Caption used to identify an illustration or graphic
Dropped Cap an enlarged character at the beginning of a paragraph used to grab the readers attention
Pull quote a small section of text "pull out and quoted" in a larger font size;used to draw attention
Sidebar A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with it's own headline and set off from the main text
End Mark A symbol, such as a wingding, that indicates the end of an article
Nameplate Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto
Main Heading tittle of article, usually set in a larger font
Subheading subtitles, usually set in a smaller font than the title; can be used to break up body copy
Byline name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article
Kicker words positioned above a headline, usually as lead-in or teaser
Deck placed between a headline and an article to provide a segue between headline and the body of the article
Body headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader
Jumpline the bulk of the text in the publication, such as articles and news items
Running Header/Footer line at the end of a continuing article that tells readers which page to refer for the rest of the article
Created by: JayWhitley
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