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1.02 MAWD
Understand digital communication products
Term | Definition |
---|---|
Graphic | Relating to visual art, especially things like drawing, engraving, and lettering |
Bleed | To describe a document which has images or elements that touch the edge of the page |
Caption | A brief explanation of an image |
Dropped cap | A large initial letter that drops below the first line of a paragraph |
Pull quote | A brief, attention getting quote, typically a distinctive typeface |
Sidebar | A short article in a newspaper or magazine placed alongside the main article |
End mark | A punctuation mark occurring at the end of a sentence |
Nameplate | It is a stylized banner in the front of a newspaper to identify the publication |
Main Heading | Part of the heading string that doesn't have any subdivision |
Subheading | A heading given to a subdivision of a piece of writing. |
Byline | A line in a newspaper naming the writer of an article. |
Kicker | A short lead in phrase at the start of a piece of writing. |
Deck | A form of visual signpost that helps a reader assess an article before reading the whole thing |
Body | The base of the article. |
Jumpline | A phrase that tells the reading where an article will continue at |
Running header/footer | The lines at the top and bottom of a page to help the reader navigate. |