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MAWD Lesson 1.02

Understanding graphic design features

TermDefinition
Graphic Illustrations and photographs used to convey meaning and add appeal
Bleed A print effect in which a color or an object appears to run off the edge of a page
Caption Brief descriptive text, usually placed near an image
Dropped cap An enlarged character at the beginning of a paragraph that grabs the reader’s attention
Pull Quote Enlarged quotation taken directly from the body of the article. Ex: can be placed between columns
Sidebar Smaller, self-contained story alongside a larger story
End Mark A symbol used to indicate the end of an article or news item
Nameplate Banner on the front of a document that identifies the publication’s name, logo, and a motto
Main Heading Title of the article, usually set in a larger font
Subheading Subtitles; usually set in a smaller font than title and can be used to break up body copy
Byline Gives credit to the author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of article
Kicker Words positioned above a headline, usually as a lead in or teaser
Deck Placed between a headline and an article to provide a transition between the headline and the body of the article
Body The bulk of the publication; has paragraphs and characters
Jumpline Tells readers which page to refer to for the continuation of an article
Running header/footer Running text at the top and/or bottom of a document; used for identifying information, pages numbers, etc.
Created by: Jackylaine
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