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1.02 MAWD

Understanding Digital Communication Products

TermDefinition
Graphic Visual art. Graphical item displayed on screen or stored as data.
Bleed Images or elements extending beyond the trim edge, leaving no white margin
Caption Text explaining an illustration or graphic
Dropped cap Very large capital letter usually used at the start of a webpage, book, or book chapter.
Pull quote Brief quote taken from main text of an article and displayed as a graphic or element.
Sidebar Short article, usually in a box, displayed to the side of a main article.
End mark Typographic element that is meant to signal the end of an article.
Nameplate Stylized banner on the front of a newsletter or periodical that identifies the publication
Main heading Heading determining the overarching subject until the next heading
Subheading Headings within the main headings meant to define subtopics within the main subject
Byline Line naming the writer of an article
Kicker Short lead-in phrase to a narrative or article
Deck Short summary, accompanying the headline of an article
Body main text, making up the actual content of an article
Jumpline line of text stating "to be continued on (location)". Placed at the end of part of a story.
Running header/footer Header or footer, accessed by double clicking the top or bottom margins. All things typed here usually are copied onto the next page.
Created by: Brenp5744
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