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Marketing Chapter 15

QuestionAnswer
Marketing Mix Product Place Promotion Price
A logo A symbol or design that is used by a business to identify its subjects
Branding Selling a product or service under a well known name
Informative advertising Provides information about a product or service to the consumer. It explains the features or how it works
Persuasive advertising Advertising that convinces consumers to buy the product or services
Generic advertising Promotes product categories rather than brands
Traditional advertising This is the traditional advertising, Tv Radio and Billboards.
Competitive advertising This aims to show that a brand's product or service is better than its competitors E.g. Aldi V Brands
Digital Marketing This is promoting products/services using digital media such as websites, social media and videos
USP This is a feature of a product/service that makes it attractive and distinctively different from its rivals. Example: Amazon's USP is customer service and innovation
PR Public Relations This involves promoting a positive image of a business to the public
Sponsorship This is paying to have a business name or logo associated with a team, event or business venue
Influencer Marketing A social media user that has the ability to persuade their followers to purchase products or services Businesses will choose someone that has the best chance to reaching their target market.
Public relations (PR) This involves promoting a positive image of a business to the public.
PROMOTION There is many methods of this which include Advertising, Sales Promotion, Sponsorship, Public Relations, Celebrity Endorsements
Factors that influence price How much you will charge for the product How much does it cost to make. What price does the competitors charge What is the income level of the target market How much profit do you want to make
PLACE Where will you sell your product In retailers (Shops) Wholesalers Directly to customers on websites Social media
Created by: mcurran
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