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Marketing The activity set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Advertising The placement of announcements and persuasive messages purchased in any form of mass media by businesses who seek to inform and/or persuade members of a target market about their products, services, organizations, or ideas.
Branding A customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.
research A sequence of steps including research design, determination of data collection method and design of data collection forms, design of the sample and collection of the data, analysis and interpretation of the data, and the research report. graphs
Sales Any of a number of activities designed to promote customer purchases of a product or service.
Customer service. The increase the value customers receive when they shop and purchase merchandise.
Customer service The increase the value customers receive when they shop and purchase merchandise.
This function includes designing, developing, maintaining, improving, and getting products that meet consumer needs This function includes designing, developing, maintaining, improving, and getting products that meet consumer needs
Distribution This function includes determining the best ways for customers to locate, obtain, and use the products
Selling Communicating directly with potential customers to determine and satisfy their needs
Marketing information management Obtaining, managing, and using information to improve business decision-making
Financing necessary funds needed for operations, and providing financial assistance to customer so they can purchase the business' products and services.
Pricing Setting and communicating the value of products and services.
Promotion Communicating information about products and services to potential customers.
Manufacturer A person or company that makes goods for sale
Product An article or substance that is manufactured or refined for sale.
Awareness The proportion of people who are familiar with a product, brand name or trademark.
Marketing research The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management.
Census A sample consisting of the entire population.
Closed-end question Questions that ask the respondent to choose from a limited number of pre-listed answers
Data processing Organization of data for the purpose of producing desired information; involves recording, classifying, sorting, summarizing, calculating, disseminating and storing data.
Focus group A qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator.
Market segmentation The process of dividing a total market into sub-groups of consumers who exhibit differing sensitivities to one or more marketing mix variables
Open-ended question A question that has no prelisted answers, which requires the respondent to answer is his or her own words
Primary research Conducting research to collect new data to solve a marketing information need
Product Life Cycle The four stages that a new product is thought to go through from birth to death: introductory, growth, maturity, and decline.
Line Extensions the use of an established product brand name for a new item in the same product category.
Labeling The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like.
Product Adaptation The strategy of developing new products by modifying or improving on the product innovations of others.
Product Line A group of products marketed by an organization to one general market. The products have some characteristics, customers, and/or uses in common, and may also share technologies, distribution channels, prices, services, etc.
Revenue this is the total amount of money received by the company for goods sold or services provided during a certain time period.
Unique Selling Proposition (USP) An approach to developing the advertising message that concentrates on the uniquely differentiating characteristic of the product that is both important to the customer and a unique strength of the advertised products when compared to competing products.
Print Media Advertising tangible media, such as magazines and newspapers, to reach consumers, business customers and prospects.
Social Media websites and applications that enable users to create and share content or to participate in social networking.
Marketing Plan A document composed of an analysis of the current marketing situation, opportunities and threats analysis, marketing objectives, marketing strategy, action programs, and financial statements.
Elevator Pitch Very concise presentation of an idea covering all of its critical aspects, and delivered within a few seconds (the approximate duration of an elevator ride)
Simple Pitch Clear and to the point. No extra words are included
Unexpected pitch Do something no one would imagine
Concrete pitch Make the value of the product or service REAL. Show the REAL result
Credible pitch Build value by having a good reputation
Emotional pitch Give the audience goosebumps by tell a
Story pitch Build value by telling a story
Swag pitch Have confidence and charisma
Call to Action Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet)
Problem Solution Approach Selling approach in which the salesperson attempts to identify the customer's problems and come up with one or more alternatives that solve the problem by using the product he or she is selling
Created by: mspiegel1
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