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Unit 1

this is for unit one in marketing lol

QuestionAnswer
Marketing The activity set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Advertising The placement of announcements and persuasive messages purchased in any form of mass media by businesses who seek to inform and/or persuade members of a target market about their products, services, organizations, or ideas.
Branding A customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.
Research A sequence of steps including research design, determination of data collection method and design of data collection forms, design of the sample and collection of the data, analysis and interpretation of the data, and the research report.
Sales Any of a number of activities designed to promote customer purchases of a product or service.
Customer service The increase the value customers receive when they shop and purchase merchandise.
Created by: izzymenendez
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