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Product life cycle The four stages that a new product is thought to go through from birth to death: introductory, growth, maturity, and decline.
Line extensions The use of an established product brand name for a new item in the same product category.
Labeling The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like.
Product adaptation The strategy of developing new products by modifying or improving on the product innovations of others.
Product Line A group of products marketed by an organization to one general market. The products have some characteristics, customers, and/or uses in common, and may also share technologies, distribution channels, prices, services, etc.
Revenue this is the total amount of money received by the company for goods sold or services provided during a certain time period.
Unique Selling Proposition (USP) An approach to developing the advertising message that concentrates on the uniquely differentiating characteristic of the product that is both important to the customer and a unique strength of the advertisedproductswhencomparedtocompetingproducts
Print Media Advertising tangible media, such as magazines and newspapers, to reach consumers, business customers and prospects.
Social Media websites and applications that enable users to create and share content or to participate in social networking.
Marketing Plan A document composed of an analysis of the current marketing situation, opportunities and threats analysis, marketing objectives, marketing strategy, action programs, and financial statements.
Created by: Andrea Urbina
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