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D098 Unit 2 Module 2

Digital Marketing Specializations

TermDefinition
Content Marketing A marketing specialization that involves the creation and sharing of meaningful information (through stories, blogs, videos, or social media posts) designed to raise interest in a company's products or services in a pull motion
Social Media Marketing The use of online applications, networks, blogs, wikis, and other collaborative media for communicating brand messaging, conducting marketing, public relations, and lead generation
Digital Advertising Paid advertising on the internet that could be found anywhere you access the web, also known as online advertising
Marketing Automation The standardization, repetition, and automation of marketing processes to support a company's customer relationship management
Retention-Based Emails Part of an effective email marketing strategy designed to help customers understand the value of a product, prompt engagement, and reduce churn rate
Promotional Emails Marketing emails with an immediate conversion goal for the recipient, such as making a purchase or downloading content
Creating buzz Developing and publishing messages (in a variety of formats, e.g., text, video, and images) that are disseminated via user-to-user contact
Fostering community Building ways for fans to engage with one another about a shared interest in a brand, product, or service
Facilitating two-way communication Promoting and encouraging user participation, feedback, and dialogue
Content Management System (CMS) A system for managing any forms of content
Common Short Codes (CSCs) Phone numbers (short ones, as the name implies) to which users can send a text message from a mobile phone, usually to get something in return.
Short Message Service (SMS) Supports messages of about 160 characters in length, though it is possible to string several messages together to send longer messages.
Digital Marketing Strategist Develops, oversees, and inspires digital strategies with the aim of achieving marketing goals through the use of digital tools and technologies
AMA American Marketing Association
Created by: D098
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