Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

D098 Unit 5 Module 7

SEO and SEM

TermDefinition
SERP Search Engine Results Page - A web page where the search engine displays in ranked order the web pages that algorithms determine are most related to the user's search query
SEO Search engine optimization, SEO for short, is the process of making a website visible to search engines such as Google and Bing, while organically improving the site's ranking on search engine results pages
Organic Search Rankings based on search engine algorithms for relevancy and authority (not paid advertisements)
Algorithms Rules and formulas that search engines use to determine web page ranking on SERPs
Relevance How directly related a web page's content is to a user's search query
Authority A web page's trustworthiness, or how recognized a web page is as a resource for particular content (one indicator are backlinks to the site)
Pay-per-click advertising Digital marketing strategy in which marketers only pay when an advertisement is clicked on by a user
Search Engine Marketing (SEM) Internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility
Landing Page Where users are directed after clicking a digital advertisement or link
Crawler Automated software agents, like bots and spiders, that find and index web content for search engines
XML sitemaps file Extensible Markup Language- A file where website owners provide information to the search engine about the pages on a website and the relationships between them, helping a search engine more intelligently crawl and index the site
HTML HyperText Markup Language, the standard markup language for documents designed to be displayed in a web browser
URL A uniform resource locator (URL) serves as a web address. When a user types a URL into a web browser or clicks a link to the URL, it shows a specific web page from another web server on the internet.
(HTTP) Hypertext transfer protocol (HTTP) - The protocol that enables a web browser to retrieve content from a server
Snippet Brief description of a web page displayed on a SERP
Robots.txt file Text file website owners use to tell search engine bots how to crawl and index a website
No index metatag Tag in a robots.txt file that indicates to search engines not to index a page or show it in search results
NAP citations Data about a company including its name, address, and phone, everywhere it is listed on the web
Created by: D098
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards