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D098 Unit 5 Module 9

SEO Off-Page Optimization

TermDefinition
Off-page optimization Also referred to as off-site SEO, refers to the actions digital marketers can take outside of changes to the website itself to impact rankings on SERPs.
Link building A process of exchanging links with other websites to increase rankings
Nofollow attribute An attribute used to prevent a link from passing link authority; commonly used on sites with user-generated content, like in blog comments
Anchor text The text that a user would click on to follow a link
Hashtags A word or phrase preceded by the pound sign (#), allowing content to be discoverable
Directory submission Adding a website to a categorized catalog of websites, typically manually organized by topical editorial experts
Forum postings Online discussion space where users hold asynchronous conversations in the form of posted messages
White hat SEO On- and off-page best practices that follow search engine rules to improve SEO rankings
Black hat SEO Practices that attempt to game or manipulate search engine rules to improve SEO rankings
Negative search engine optimization Using unethical or black hat practices to damage a competitor's SERP ranking
Domain authority The authoritative strength of the entire website
Page authority The authoritative strength of a single page on a domain
Web analysis tools Digital tools that collect critical information, allowing marketers to track, analyze, and optimize a variety of online metrics
Created by: D098
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