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D098 Unit 7 Module14
Email Marketing Automation
| Term | Definition |
|---|---|
| Email Marketing | Sending a group of prospective, existing, or former customers an electronic commercial message |
| Informational Emails | Marketing emails designed to create and retain a long-term relationships with the recipient by providing relevant information about a company, products, services, or industry |
| Transactional Emails | Emails that inform customers about the status of activity, such as payment, subscription, and change of information |
| Email Service Provider (ESP) | Company that offers email marketing and bulk email services and may provide templates, tracking, and analytics |
| Subject Line | Introduction line displayed in a recipient’s inbox that identifies the intent of an email |
| Preview Content | Short summary text immediately following the subject line of an email in an inbox. |
| Subscriber List | Internet users who have subscribed or actively consented to receive email messages from a company |
| Soft Bounce | Occurs due to temporary delivery issues, full inboxes, servers being down or unavailable, or an email being especially large or otherwise undeliverable. In this case, the recipient stays on the subscriber list |
| Hard Bounce | Occurs if an email address does not exist, if the domain does not exist or if an email service blocks delivery In this case, the intended recipient is removed from an active subscriber list |
| Phishing | Social engineering technique where email communications purport to be from a legitimate source but are designed to defraud recipients or spread malware |
| Pharming | Form of online fraud where a hacker redirects website traffic from a legitimate website to fraudulent imitation websites to obtain personal information, passwords, and account information |
| Spam | Unsolicited and unwanted bulk email, SMS messages, social media messaging, or any other electronic communication |
| CAN-SPAM ACT | U.S. law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have companies stop emailing them, and spells out tough penalties for violations |
| Canada's Anti-Spam Legislation (CASL) | Canadian legislation defining the rules for sending electronic messages such as emails, SMS text messages, instant messages, and messages through social networks that encourage participation in a commercial activity. |
| Delivery Rate | Email marketing metric comparing the number of emails delivered to the number sent |
| Open Rate | Email marketing metric comparing the number of emails opened to those delivered |
| Click to Open Rate (CTOR) | Email marketing metric comparing the number of clicks to the number of opens |
| Click-through rate (CTR) | Percentage of people who click a link in an email relative to the number of emails delivered |
| Email Sharing and Forwarding Rate | Email marketing metric showing the number of emails shared or forwarded, also called a pass-on rate |
| Email Conversion Rate | Email marketing metric comparing the number of purchases or conversions actions completed with the number of emails delivered |
| Bounce Rate (email) | Email marketing metric showing the number of undeliverable emails |
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D098
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