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unit 3
marketing
| Term | Definition |
|---|---|
| Amenities | Features providing comfort, convenience, or pleasure |
| Branding | An organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors |
| Destination Mix | The major elements or components that constitute a tourist destination, usually including facilities, attractions, infrastructure, transportation and hospitality services |
| Niche Marketing | Identifies small but profitable market segments and designs or finds products for them |
| Positioning | A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer |
| Unique Selling Proposition | The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. |
| Geographics Segmenting | A product based on location; Surf Boards at the beach and Snow Skis in Colorado Rocky Mountains |
| Advertising Campaign | A coordinated series of advertisements and promotions used in the same time frame to meet certain objectives |
| Business Plan | A formal statement of business goals, an explanation of how the goals can be achieved, and the details steps for reaching the goals |
| Price point | The position a company its product/service on a scale of lower- to higher priced offerings |
Created by:
stclair1
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