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Vocab 7
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Term | Definition |
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Market Research | Identification of a specific market and measurement of its size and other characteristics. Information is collected from direct observation of the consumers, mail surveys, interviews, and from published sources |
Customer orientation | An approach to sales and customer-relations in which staff focus on helping customers meet their long-term needs and wants. |
Organizational (Company) Commitment | Feeling of responsibility an employee has towards the mission of the organization |
Product Research | Identification of a need or want and the characteristic of the good or service that will satisfy it. |
Consumer Research | Identification of the preferences, motivations, and buying behavior of the targeted customer. |
Marketing mix | controllable elements of a products marketing plan commonly termed as 4ps: product, price, place, and promotion |
Product | Anything, good or service, offered by the company. |
Price | The amount of money a customer is willing to pay for a product and the seller is willing to sell the product for. |
Place/Distribution | Methods of transporting and storing goods, and then making them available for the customer. |
Promotion | Communicating with customers, information that will insist them in making a decision to purchase a product or service. |
Liability | Being responsible, by law, for something. |
Sole Proprietorship | Business owned and run by one individual with no distinction between the business and the owner. The owner is entitled to all profits and they are responsible for all of the business’s debts, losses and liabilities. |
Partnership | A single business where two or more people share ownership. |
General Partnership | Profits, liability and management duties are divided equally among partners. |
Limited Partnership | Limited partnerships allow partners to have limited liability as well as limited input within management decisions. |
Corporation | An independent legal entity owned by shareholders. |
Private | Does not offer shares for sale to the general public. |
Subchapter S | Has 100 or fewer shareholders and must adhere to governmental policies. Taxed as a partnership (a lower taxation than other corporations). |
Public | Offers shares for sale to the general public. |
Nonprofit | Operates to accomplish a specific mission, not to make profit. |
Franchise | An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities. |
Management | The process of dealing with or controlling things or people. |
Top level managers | Responsible for the entire organization; conduct strategic planning. |
Mid level managers | Conduct tactile planning; spend time doing, planning organizing, and controlling activities. |
First line managers | Spend most of their time doing staffing, directing, and controlling activities. |
Planning | Process of selecting and developing the best course of action to accomplish an objective. |
Organizing | Determining task, establish structure, allocation of resources, and development of procedures. |
Staffing | Allocates employees to tasks based on their experience to manage work flow. |
Directing | Taking command and delegating instructions. |
Controlling | Formal measurement and analysis of actions at established check points. |