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Unit 3

TermDefinition
Amenities Features providing comfort, convenience, or pleasure
Branding An organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors
Destination Mix The major elements or components that constitute a tourist destination, usually including facilities, attractions, infrastructure, transportation and hospitality services
Niche Marketing Identifies small but profitable market segments and designs or finds products for them
Positioning A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
Unique Selling Proposition The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Geographics Segmenting A product based on location; Surf Boards at the beach and Snow Skis in Colorado Rocky Mountains
Advertising Campaign A coordinated series of advertisements and promotions used in the same time frame to meet certain objectives
Business Plan A formal statement of business goals, an explanation of how the goals can be achieved, and the details steps for reaching the goals
Price point The position a company its product/service on a scale of lower- to higher priced offerings
Created by: 2000058166
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