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Unit 1

TermDefinition
Marketing The activity set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Advertising The placement of announcements and persuasive messages purchased in any form of mass media by businesses who seek to inform and/or persuade members of a target market about their products, services, organizations, or ideas.
Branding A customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.
Marketing Research A sequence of steps including research design, determination of data collection method and design of data collection forms, design of the sample and collection of the data, analysis and interpretation of the data, and the research
Sales Any of a number of activities designed to promote customer purchases of a product or service.
Customer Service The increase the value customers receive when they shop and purchase merchandise.
Soft Skills Personality traits, social graces, communication, language, personal habits, interpersonal skills, managing people, leadership, etc. that characterize relationships with other people.
Problem Solving Skills The process of working through details of a problem to reach a solution. This may include mathematical or systematic operations and can be a measure of an individual's critical thinking skills.
Punctual When a person does something at the agreed or proper time; on time.
Flexible When a person is ready and able to change so as to adapt to different circumstances.
Created by: amogsus
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