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TermDefinition
1. Customers- The actual or prospective purchaser of products or services
2. Consumers- The ultimate user or consumer of goods, ideas, and services
3. Sports Marketing – The application of marketing to sports products and non-sports products through association with sports
4. Marketing Campaign- A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods
5. Emotional appeal - This attempts to make the consumer "feel" a certain way towards the product
6. Medium- The channel used to transmit the message
7. Licensing - A sports marketer contracts with other companies to use a brand trademark for a royalty fee
8. Sponsorship - The right to associate name or product with event, team, league, or individual participant. Objective: Short-term = sales. Long-term = brand awareness, etc. Ie: NASCAR
9. Sports Event Pyramid- KNOW EXAMPLES…Global Events (Olympics), International Events (EU Soccer), National Events (SuperBowl), Regional Events (Boston Marathon), Local Events (PGH Great Race)
10. Athletic Platform - Specific Athletes, Teams, Sports/Leagues, Specific Event
Created by: amogsus
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