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definitions
| Term | Definition |
|---|---|
| Corporate sales | In sports, the marketing of private seats or luxury boxes to businesses for use on their “company nights” or to entertain clients |
| event marketing | The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives |
| Group Sales | In sports, the marketing of seats and ticket packages to social organizations |
| Hallmark sport events | Popular championships or tournaments that take place only at certain times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup) |
| hospitality | In event marketing, an activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment |
| In-game promotions | In sports marketing, a team or organization attempt to communicate with and entertain fans during the course of play |
| internship | Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience |
| Market Research and Development | The systematic gathering, recording and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences |
| Season ticket sales | In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies |
| Sponsorship management | In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience |
| Sport Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| Ticket management | In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records |
| Vendor coordination | In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event |
| Volunteer coordination | n event marketing, an activity that involves delegating responsibility and assigning workers where they are needed |
| Walk-in Promotions | In sports marketing, a team or organization attempts to communicate with and reward fans as they enter the sports venue |
Created by:
Lindseykamil
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