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Marketing Chapter1/2

Chapter 1/2 Vocab Review

TermDefinition
marketing Marketing refers to activities a company undertakes to promote the buying or selling of a product or service
products something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming: They do a range of skin-care products.
goods merchandise or possessions
services the action of helping or doing work for someone.
exchange Shop the largest military government retailer online and in store for exclusive discounts. Tax-free. Free shipping and pick up at store available.
customers a person or organization that buys goods or services from a store or business.
consumers a person who purchases goods and services for personal use.
value the regard that something is held to deserve; the importance, worth, or usefulness of something.
marketing mix The four Ps are the key considerations that must be thoughtfully considered and wisely implemented in order to successfully market a product or service. They are product, price, place, and promotion
positioning put or arrange (someone or something) in a particular place or way.
mass marketing market (a product) on a large scale.
market segmentation To segment a market, you split it up into groups that have similar characteristics. You can base a segment on one or more qualities.
geographics Buy Geographics Stationery, Award Certificates, Printable Design Paper, School & Office Supplies. Free Customization and Custom Printing
demographics statistical data relating to the population and particular groups within it.
psychograph A graphic representation or chart of the personality traits of an individual or group. noun. 1. 1. (in Spiritualism) A photographic image having a supposed supernatural or spiritual origin.
customer profile customer profile is a document or platform that contains key information about your ideal customers and their interactions with your business. It covers customer pain points, interests, buying patterns, demographic data, and more.
Created by: mgrisanti24
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