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Chapter 2

Strategic Leadership

QuestionAnswer
Strategy Formulation Where and how to compete
Strategy Implementation Execution of Strategy how the work gets done concerns the organization, coordination, and integration
How many areas are strategy formulation and implementation split into? 3 Areas - Corporate --> where to compete - Business --> How to Compete - Functional --> how to implement business strategy
Corporate Strategy Where to compete Industry, markets, and geography
Business Strategy How to compete Cost leadership, differentiation, value innovation Split within Strategic Business Units (SBUs) of a single business
Strategic Business Units (SBU) Standalone division of a larger conglomerate, each with their own profit and loss responsibility Each SBU has its own functional strategy
Functional Strategy How to implement a business strategy Each SBU has business functions like accy, HR, finance, customer service with its own functional manager
Strategic Management Planning Method put in place by strategic leaders to form and implement a strategy, which lays foundation for sustainable competitive advantage
3 Common Approaches to Strategic Management Planning - Strategic Planning - Scenic Planning - Strategy as Planned Emergence
Strategic Planning Top-Down Approach Rational, data-driven strategy where top management tries to program future success Cons: Strategy formulation and implementation are separate Info ONLY flows in a straight, top to bottom line Illusion of Control
Scenic Planning Top-down Top management envisions different what-if scenarios to anticipate plausible futures to derive strategic responses Creates multiple detailed, executable strategic plans --> go with dominant executable plan (most likely to happen)
Scenic Planning - AFI AFI loop into each other A - Identify Mult. Scenarios F - Develop plans for scenarios --> Alt. Plans I - Execute Dominant Plan - (-) feedback/reality changes --> switch plan - (+) feedback --> stick to plan, fine tune
Scenic Planning - Black Swan Events Incidents that describe highly improbable but high-impact events Ask for each scenario: What resources & capabilities needed to be successful? What strategic initiatives do we need respond? How to shape expected future environment?
Strategy as Planned Emergence Combines Top-down & bottom up approach Less formal and stylized Takes into account bottom employee initiatives
Strategy as Planned Emergence - AFI More like a free way w/ exits and entrances A - Execs analyze Ex/Internal environments --> Intended Strategy (like strategic) F - Additional Strategies --> Unrealized (black swan events) --> Bottom-Up Emergent I - Realized Strategy
Strategy as Planned Emergence - Bottom-Up Emergent Strategy - Unplanned strategic initiative from non-top management parts of the organization --> autonomous actions --> serendipity --> Resource Allocation Process (RAP) ==> leads to strategic initiatives
Strategy as Planned Emergence - Strategic Initiatives Any activity a firm pursues to explore and develop new products and processes, new markets, or new ventures
Strategy as Planned Emergence - Realized Strategy Combination of top-down strategic intentions and bottom-up emergent strategy
Strategy as Planned Emergence - Where to emergent strategies come from? Autonomous actions SI made by lower-level employees for unexpected situations Serendipity Random events that have a big impact on a firm’s SI Resource-allocation process (RAP) Resource Allocation can be critical in shaping realized strategy
Strategy as Planned Emergence - Planned Emergence Comes from strategic initiatives When a bottom-up emergent strategic initiative emerges, evaluated, approved, and coordinated by top-management
Cognitive Biases Thinking obstacles to clear to systematic errors in decision making and interfere with our rational thinking
Types of Cognitive Biases - Illusion of Control - Escalating Commitment - Confirmation Bias - Reason by Analogy - Representativeness - Groupthink
Cognitive Biases: Illusion of Control Thinking you can control or predict the future Pitfall of strategic planning
Cognitive Biases: Escalating Commitment Continuing to invest money, time, and resources into a project despite receiving negative feedback on the "outcome"
Cognitive Biases: Confirmation Bias Looking for facts to support your belief or opinion
Cognitive Biases: Reason by Analogy Assuming that if something worked in one place, it will work in another
Cognitive Biases: Representativeness Assuming a strategy will work based off a small sample
Cognitive Biases: Groupthink A team deferring to the leader's opinion without evaluating or challenging or considering alt. ideas
Two Methods to Improve Strategic Decision Making - Devil's Advocacy Team 1 makes a plan, Team 2 pokes holes. Repeat until both teams can agree on a plan. Supervised by execs - Dialectic Inquiry Team 1 Thesis, Team 2 Antithesis Both present to execs Execs pick 1, 2, or combo
Created by: opon12
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