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TermDefinition
Behavioral segmentation The division of a market on the basis of customers’ responses to a product
Consumer market A customer or potential customer who purchases goods or services to satisfy personal desires
Demographic segmentation The division of a market on the basis of its physical and social characteristics
Geographic segmentation The division of a market on the basis of where customers are located
Hijab A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public
Industrial market A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
Lifestyle The way in which people lead their daily lives; determined by their income, interests, and activities
Market A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
Market segment One of the groups into which the total market is divided
Market segmentation The division of a total market into smaller, more specific groups
Mass marketing Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
Personality An individual’s qualities or traits and behavior
Psychographic segmentation The division of a market on the basis of customers’ lifestyles and personalities
Segment marketing The classification of customers into similar groups to appeal to one or more individual segments
Socioeconomic status An economic and sociological measure of a person’s income, education, and occupation
Target market The particular group of customers a business seeks to attract
Target marketing The identification and selection of markets for a business or for a product
Undifferentiated marketing Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
Created by: Maura.w961
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