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sport marketing ch2

TermDefinition
Social Responsibility A sport organization’s obligation to increase its positive impact ON SOCIETY as a whole while decreasing any negative impact
Corporate Social Responsibility (CSR) and Sport Marketing Focuses on the responsibility sport organizations have to society beyond that of investors and stakeholders Philanthropy, Volunteerism, Fostering relationships that enhance society
Economic Dimensions of Social Responsibility #1 goal of business: make money Philosophy of consumerism, profit responsibility to owners/stockholders
Legal Dimensions of Social Responsibility Sport marketers must know right and wrong within the parameters set forth through the legal environment know the laws within the area
Philanthropic Dimensions of Social Responsibility The social obligations a sport organization has to be a good corporate citizen by contributing to the improvement of the quality of life of all people within a society
Ethical Dimensions of Social Responsibility
Ethics
Areas of social responsibility Economics Legality (laws and regulations) Philanthropy Ethics
Philosophy of consumerism Protecting the rights of consumers
Profit responsibility to owners and stockholders Return on investment
Rules and Self Regulatory Agencies Individual Sport Organizations Leagues Associations Committees Federations Agencies
Law and Governmental Agencies local, state, federal, international
Philanthropic dimension of social obligations Community Relations Cause-related Marketing Strategic Philanthropy Environmental Marketing
cause related marketing creating a relationship between a sports organization and a specific cause, in this case a social cause dig pink, end racism,
Created by: molaplante
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