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303 PBR
Business Activity
Term | Definition |
---|---|
competition | the rivialryr between 2 or more businesses to attract scarce customer dollars |
corporate culture | the values and ideals that an organization encourages among its employees |
courtesy | polite behavior ;good manners |
customer loyalty | the custmoer's preference for a business ;usually expressed in regular purchases from the business |
customer realtions | all the activities a business engages in to interact with its customers |
customer service | activities and benefits provided by a business to its customers to creat goodwill and customer satisfaction |
customer -centric | focused on customer needs and wants |
etiquette | rules applying to acceptable behavior |
FAQs | fequently ask questions; used by businesses to answer question on their websites or other marketing materials |
incentive | something that will fulfill a customer's specific desire or need |
internal customers | the people )i.e.,employees )who work cooperatively together to achieve business goals |
patronage | loyalty to a particular business |
proactive | adapting the environment in advance of the occurrence of events;taking advantage of opportunities rather than reacting to problems |
productivity | the amount and value of goods and service produced(outputs)from set amount of resources (inputs) |
respect | regard or esteem |
target market | the particular group of customers a business seeks to attract |
touchpoints | all the opportunities that businesses have to connect with customers and reinforce their brand value |
word-of-mouth -promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |