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MKT 395 Exam 3

QuestionAnswer
the use of faster modes of transporttion within the logistical network results in higher customer service levels
which of the followig=ng takes approximately 10-14 days to move a shipment cross country rail
how many days does the carmack act allow for the filing of damage claims 180
a store in the oxford exchange pays less rent than a store in the quintard mall. based on this information, which store has the lowest operating leverage Oxford exchange
what fdo we call a product that is sold at or below cost loss leader
. The MS store has production costs of 22k/ unit and transportation costs of 1.1 per unit per mile. The AL store has production costs of 23k and transportation costs of 1 per unit per mile. what is extent of market for the MS store 350 (margin 0)
. The MS store has production costs of 22k/ unit and transportation costs of 1.1 per unit per mile. The AL store has production costs of 23k and transportation costs of 1 per unit per mile. what is extent of market for the ALstore 0 (margin 0)
the typical rail car can accomodate the equivaLENT OF ___ motor freight dry box trailers 4
cut out the middleman and you will cause consumer prices to be significantly reduced is_____ correct and incorrect
if you are a reseller, the price you pay for your merchandise is what type of cost cost of goods sold
which of the following normally applies to manufactureres representatives in a channel of distribution restricted to limited geographic area by the manufacturer
generally manufacturers reps are compensated by commissions
--- IS THE VARIABLE COST OF moving products from origin to destination, including any terminal and accessory charges cost of service
multiple factors impact the price a firm charges for its products. the factor that according to the notes, firms should look at first is the firmas objectives
as a controllable element in the logistics system, ___ ensures that information exchanged in the distribution process guides the activities of the logistics system logistics communication
we are attempting to achieve a target level of profitablility. this would be a ___purpose of pricing strategic
the carmack act holds the ___ responsible for shipment damages and the damage amount is based upon the value of the products at the point of ___ carrier; destination
in applying the toal cost approach to logistical management, management recognizes that a decision made for one logistical variable affects all or some of the other logistics variables
as a controllable element in the logistics systerm, ___ triggers the logistics process and directs the activities necessary to deliver products to customers order processing
___ is typically the largest logistics expense transportation
when comparing manufacturers reps with sales agents/brokers, the key difference is that manufacturers reps sell noncompeting but complementary products
the typical river barge can accomodate the equivalent of ___ motor freight dry box trailers 60
multiple factors impact the price a firm charges for its products. the factor that, according to the notes, many firms actually look at first is the firms costs
we have a 10 year lease on the property on which we have a distribution warehouse. this is considered to be what type of cost committed
with which of the following utilities do marketers have input but do not create form
your market size is limited and most of that market is aware of your product. the buyers are mostlly willing to pay a high price and you expect no significant competition. Which pricing strategy should you expect you most likely pursue slow skimming
despite the advantages, some firms are reluctant to use 3rd party logistics firms because all of the above
routing a shipment from anniston to denver. while speed might be considered, your main concern is cost of shipping you are best advised to use which mode of transportation rail
the efficient management of the flow of materials inbound through and outbound of an organization is known as logistics management
how many feus (single stacked) can the typical rail flatcar accomodate 2
the channel strategy that utilizes manufacturers representatives, industrial distributors, or other kinds of middlemen is referred to as indirect distribution
stark and lanister sell generators to industrial machine shops. most customers can be found in MS. Starks production costs/ transportation costs are 750/70 and Lannisters costs are 825/60. What is stark's extent of market 1155 with margin 0
stark and lanister sell generators to industrial machine shops. most customers can be found in MS. Starks production costs/ transportation costs are 750/70 and Lannisters costs are 825/60. What is Lannister's extent of market 1345 with margin 0
if you have a technically sophisticated product and geographically concentrated customers, you should mostly use direct sales
a firm that can respond to a customer's unique requirements for packaging and order size in a cost effective way is addressing which of the following supply chain goals flexible response
from the manufacturers perspective, the channel function performed by an intermediary that is most likely of the greatest importance is selling
a distributor classification, the combination house operates in both the industial and consumer markets
what is most likely the most important question to ask yourself on a bid project are the product specs precise enough for you to accurately estimate your costs
if your key concern is cost, you would be best advised to employ ___ freight water
breaking bulk is considered part of which channel function sorting
Created by: m.r.gray
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