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Term | Definition |
---|---|
competion | the rivalry between two or more businesses to attract scarce customer dollars |
corporate culture | the values and ideals that an organization encourages among its employees |
courtesy | polite behavior, good manners |
customer loyalty | the customers preference for a business ;usually expressed in regular purchases from the business |
customer service | activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
customer- centric | focused on customer needs and wants |
etiquette | rules applying to acceptable behavior |
FAQs | frequently asked questions used by a business to answer questions on heir websites or other marketing materials |
incentive | something that will full fill a customers specific desire or need |
internal customers | the people who work cooperatively together to achieve business goals |
patronage | loyalty to a particular buisiness |
proactive | adapting to the environment in advance of the occurrence of an event |
productivity | the amount and the value of goods and services produced from set amounts of resources |
respect | regard or esteem |
target market | the particular group of customers a business seeks to attract |
touch points | all the opportunities that business have to connect with customers and reinforce their brand value |
word of mouth promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |
customer relations | all the activates a business engages in to interact with its customers |