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Marketing RLC
FBLA Marketing Study Guide #1 RLC
| Question | Answer |
|---|---|
| The best approach a firm can take in responding to marketing in environmental factors is | variable |
| XYZ inc. is evaluating its employees' wage and compensation package, workplace safety programs, and family workplace programs. XYZ is addressing which dimension of marketing citizenship and social responsibility? | economic |
| Business markets are typically divided into four categories. These categories are | producers, resellers, government, and institutions |
| A light bulb can be considered all the following except | a consumer product if it is used to light the office of the board of directors. |
| Which of the following is always used to determine the classification of goods? | buyer intent for using the product |
| process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources. The managers are at what stage of new-product development process? | screening |
| Any group of people who, as individuals or as organizations, have needs for products in a product class who have the ability, willingness, and authority to buy such products is a(n) | market. |
| The phase of new-product development in which a small sample of potential buyers are presented with a product idea in order to determine their attitudes and initial buying intentions regarding the product is called | concept testing. |
| A brand is best defined as a | name, term, sign, symbol, design, or combination of these that identifies a seller's product. |
| The Nike swoosh that is prominent on all firm's packaging, products, and advertising is a | trade mark. |
| To efficiently monitor changes in the marketing environment, marketers must engage in | environmental scanning and analysis |
| When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves in Japan, that firm is facing a(n) | quota |
| Government Restrictions on the amount of a particular country's currency that can be bought or sold are known as | exchange controls. |
| _____ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank. | Quotas |
| The _____ is the difference in value between a nation's export and its imports. | balance of trade |
| Daimler-Chrysler has developed aluminum car bodies that 100% recyclable and light enough to conserve fuel. What kind of response is this environmental force? | inactive |
| The practice of linking a firm's product marketing to a particular social cause is known as | social responsibility |
| Daimler-Chrysler has developed aluminum car bodies that are 100% recyclable and light enough to conserve fuel. What kind of response is this environmental force? | proactive |
| Government restrictions on the amount of a particular country's currency that can be bought or sold are known as | import controls. |
| Which of the following is used to help maintain a more favorable balance of trade by a country? | limiting imports |
| To effectively monitor changes in the marketing environment, marketers must engage in | environmental scanning and analysis |
| Dell Computer collects information about a wide variety of competitive, economic, political, legal, technological, and sociological forces that affect its marketing activities. This process is called | environmental scanning |
| Environmental scanning means _____ information about the marketing environment, whereas environmental analysis is concerned with ______ this information. | collecting, assessing |
| When PepsiCo takes information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental | analysis. |
| When marketing researches consider sampling techniques, they are preparing to collect, _____ data. | primary |
| If Georgia-Pacific seeks information about trends in housing around the country and uses U.S. Department of Commerce reports to get this information, it is using ______ data. | secondary |
| The objective of sampling in marketing is to | select representative units from a total population. |
| Patricia Robertson is running for Congress from the Sixth District in her state. She is interested in knowing the intended choices of the voters. All the registered voters in her district would constitute the study's | population. |
| If you were to choose a sample with which to study the market for preschool toys in Illinois, the population would logically be defined as all | people in Illinois. |
| Which sampling design gives every member of the population an equal chance of appearing in the sample. | random |
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