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Marketing Chapter 20

Marketing Chapter 20 Vocab Review

TermDefinition
promotional advertising Promotional advertising is an activity or several activities where sales of a service or product are increased. This is usually short-lived. The goal is for these actions to motivate customers to purchase the item immediately instead of at a later time.
institutional advertising institutional advertising is the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service.
media The main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.
print media Printed media journalism. the industry that is engaged in the printing and dissemination of news through newspapers and magazines.
broadcast media Broadcast media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media.
specialty media Specialty advertising, also known as promotional merchandise, consists of products branded with a company or brand's logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.
network radio advertising Network Radio: Ads placed directly with radio networks that typically are run adjacent to nationally distributed radio programming.
national spot radio advertising National Spot Radio: National ads placed locally by the network.
local radio advertising local radio advertising is the practice of purchasing ad spots on popular radio stations to promote your products and services. Businesses like yours pay for every second of airtime, and the station broadcasts your radio commercials to its audience.
cost per thousand (CPM) Cost per thousand (CPM), is a marketing term used to denote the price of 1,000 advertisement impressions on one web page.
Created by: mgrisanti24
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