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BE 3.03
CR-003
Term | Definition |
---|---|
Competiton | The rivalry between two or more business es to attract scarce customer dollar |
Corporate culture | Thevalues and ideals that an organization encouragesamong its employees |
Courtesy | Polite behavior; good manners |
Customer loyalty | The customer prefrence for a business; usally expressed in regular purchases from th business |
Customer relations | All the activites a business engages in to interact with its customers |
Customer service | Activites and benefits provided by a business to its customers to create goodwill and customer satisfaction |
Customer-centric | Focuse on customer needs and wants |
Etiquette | Rules applying to acceptable behavior |
FAQs | Frequently Asked Questions; used by businesses to answer questions on their websites or other marketng materials |
Incentive | something that will fulfill a custome's spcific desire or need |
Internal customers | The people (i.e, employees) who work coopratively together to achieve business goals |
Patronage | Loyalty to a particular business |
Proactive | Adapting to the enviorment in advance of the occurence of events; taking advantage of opprtunities rather than reacting to problems |
Productivity | The amount and the value of goods and services produced (outputs) from set amounts of resources(inputs) |
Respect | Regard or esteem |
Target market | The particular group of customers abbusiness seeks to attract |
Touch points | All the opportunities that businesses have to connect with customers and reinforce their brand value |
Word-of-mouthpromotion | Promotion for a business provided by customers who tell others of their satisfaction with the business |