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BE 4.03
MK-901
Term | Definition |
---|---|
Advertising | Any paid form of nonpersonal prestation of ideas, goods or services |
Competitive Advantage | The edge achieved by businesses that offer something better that their competitors |
Customers | The people Who buy goods and services |
Durable goods | Tangible items that should last a long time |
Economy | the system in which people make and send their income |
Feature | A Fact about or characteristics of a product |
Goods | Tangible Products that can be manufactured or produced for release |
Marketing | the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |